{"id":152941,"date":"2025-09-01T08:03:08","date_gmt":"2025-09-01T08:03:08","guid":{"rendered":"https:\/\/www.barbadillo.com\/alvaro-ales-se-incorpora-como-director-global-de-marketing-y-comunicacion-de-bodegas-barbadillo\/"},"modified":"2025-09-01T12:34:35","modified_gmt":"2025-09-01T12:34:35","slug":"alvaro-ales-se-incorpora-como-director-global-de-marketing-y-comunicacion-de-bodegas-barbadillo","status":"publish","type":"post","link":"https:\/\/www.barbadillo.com\/en\/alvaro-ales-se-incorpora-como-director-global-de-marketing-y-comunicacion-de-bodegas-barbadillo\/","title":{"rendered":"\u00c1lvaro Al\u00e9s Joins Barbadillo as Global Marketing and Communication Director"},"content":{"rendered":"<p>As of September 1st, <strong>\u00c1lvaro Al\u00e9s leads the Marketing and Communication area of Barbadillo Group<\/strong>, following his collaboration in the development of the company\u2019s new strategic plan. This appointment also marks <strong>his return to the company<\/strong>, where he previously served as Marketing Director. His responsibilities cover the group\u2019s three wineries: <strong>Barbadillo<\/strong> (D.O. Manzanilla-Sanl\u00facar de Barrameda), <strong>Vega Real<\/strong> (D.O. Ribera del Duero), and <strong>Pirineos<\/strong> (D.O. Somontano). With over 25 years of experience in marketing, communication, tourism, and gastronomy, \u00c1lvaro has held roles at companies such as <strong>Diageo, Pernod Ricard<\/strong>, and <strong>Telef\u00f3nica B2B<\/strong>. He is also the founder of the agencies <strong>360\u00ba Marketing &amp; Comunicaci\u00f3n<\/strong> and <strong>Gastropass<\/strong>, and will combine his role at Barbadillo with his leadership at <strong>Grupo 360\u00baMC<\/strong>, his teaching work at the <strong>Universidad Europea<\/strong>, and active participation in institutions such as the <strong>Seville Academy of Gastronomy and Tourism (ASGT)<\/strong>, <strong>DIRCOM<\/strong>, and the <strong>IMPACT Council<\/strong>. <img loading=\"lazy\" decoding=\"async\" class=\"wp-image-152919 aligncenter\" src=\"https:\/\/www.barbadillo.com\/wp-content\/uploads\/2025\/09\/Foto_Alvaro_Ales.jpg\" alt=\"\" width=\"462\" height=\"616\" data-mce-src=\"https:\/\/www.barbadillo.com\/wp-content\/uploads\/2025\/09\/Foto_Alvaro_Ales.jpg\"> &nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As of September 1st, \u00c1lvaro Al\u00e9s leads the Marketing and Communication area of Barbadillo Group, following his collaboration in the development of the company\u2019s new strategic plan. This appointment also marks his return to the company, where he previously served as Marketing Director. His responsibilities cover the group\u2019s three wineries: Barbadillo (D.O. Manzanilla-Sanl\u00facar de Barrameda), [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":152920,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[521],"tags":[],"class_list":["post-152941","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.barbadillo.com\/en\/wp-json\/wp\/v2\/posts\/152941","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.barbadillo.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.barbadillo.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.barbadillo.com\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.barbadillo.com\/en\/wp-json\/wp\/v2\/comments?post=152941"}],"version-history":[{"count":5,"href":"https:\/\/www.barbadillo.com\/en\/wp-json\/wp\/v2\/posts\/152941\/revisions"}],"predecessor-version":[{"id":152948,"href":"https:\/\/www.barbadillo.com\/en\/wp-json\/wp\/v2\/posts\/152941\/revisions\/152948"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.barbadillo.com\/en\/wp-json\/wp\/v2\/media\/152920"}],"wp:attachment":[{"href":"https:\/\/www.barbadillo.com\/en\/wp-json\/wp\/v2\/media?parent=152941"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.barbadillo.com\/en\/wp-json\/wp\/v2\/categories?post=152941"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.barbadillo.com\/en\/wp-json\/wp\/v2\/tags?post=152941"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}